Serious games & online experience
Serious Escape: website that plays along
Serious games that connect teams
Serious Escape develops serious games and interactive team challenges. The website had to do more than inform — it needed to draw visitors into the playful, investigative atmosphere of the games.
Audiences range from companies looking for team building to schools and private groups. The site had to quickly clarify what Serious Escape does and how a project comes together for every audience.
A static site that didn't convey the experience
The existing site didn't show the interactive power of the games. Project information was scattered and the onboarding process wasn't visible to visitors.
They needed a site that was a bit of a game itself: steps, discovery, interaction and a form that works just as well on mobile as on desktop.
From document to interactive experience
AI extraction of project documents
Project documents are automatically parsed and converted into structured website content. This way every case comes online consistently and quickly.
Step-by-step game flow
Visitors are guided through a series of steps that reflect the atmosphere of the serious games: discover, choose and act.
Gyroscope interaction on mobile
By using the mobile gyroscope the site becomes truly interactive. The visitor literally moves along with the experience.
GEO and SEO foundation
Technical SEO, structured data and content built for both Google and AI search engines, so Serious Escape is found as a source.
From design to interactive site
Complete new website: design and front-end
AI extraction of project documents into website content
Step-by-step game flow for visitors
Mobile gyroscope interaction for gamification
GEO and SEO optimization for Google and AI Search
Responsive design focused on mobile experience
Technical SEO with structured data and canonicals
A site that is itself a game experience
Website that immediately conveys the playful, investigative atmosphere of Serious Escape
AI extraction saves time when publishing new projects
Mobile gyroscope interaction makes the experience physical and memorable
SEO and GEO foundation ensures visibility in Google and AI search engines
The baseline measurement is currently running. We will add performance figures once the first measurement period is complete.
What we delivered
- Website
- Serious Games
- AI Extraction
- GEO
- SEO
- Gamification
- Gyroscope
- Responsive design
