Fitness & wellness · E-commerce
Fit Square: from idea to scalable platform
A platform combining multiple channels
Fit Square wanted to offer products, subscriptions, content and services in one consistent customer journey. That required more than a standard webshop: a dashboard where customers can manage their orders, subscriptions and preferences.
On top of that, marketing flows, order notifications and repeat purchases had to be automated without feeling like a generic newsletter. And the platform had to be discoverable from day one in a competitive market.
Webshop, dashboard and automation in one
Conversion-focused e-commerce
A fast, clear webshop with strong product pages, upsells and a smooth checkout designed mobile-first.
Customer portal & dashboard
A dedicated environment where customers can view and manage orders, subscriptions and profile details.
Automated email flows
Transactional and marketing emails aligned to the customer journey: welcome, repeat purchase, abandoned cart and order updates.
Integrations with payment and logistics partners
Connections with payment providers and fulfilment services so orders, stock and shipping flow automatically.
SEO and AI search foundation
Technical SEO, structured data and content architecture so products and categories appear in Google and AI search engines.
One platform for sales, service and growth
Complete webshop with products, subscriptions and upsells
Dedicated customer portal for orders, subscriptions and profile
Automated email flows based on customer behaviour
Integrations with payment and fulfilment partners
SEO and AI search foundation for sustainable discoverability
Fast, responsive experience on mobile and desktop
(04)Measurable results
#1
Ranked #1 in Google on "fit square almere" and the brand terms; #2 on "egym almere".
~155
Organic visitors per month via Google.
Source: Google Search Console, 23 Aug – 20 Sep 2026. Current organic figures.
Technologies
- React
- TypeScript
- Vite
- Tailwind CSS
- E-commerce
- Email automation
- Dashboard
- SEO
- Integrations
