What makes an SME website effective?
An SME website is effective when a visitor sees within seconds what you do, who you do it for and which step they can take. Speed, a clear structure and a working contact or request route weigh heavier than the number of pages.
From that base you can measure what generates requests and adjust accordingly.
What is the difference between a website builder and a custom build?
A website builder gives you a fixed template with limited control over structure, speed and integrations; a custom build gives you that control, at the cost of more build time. For a simple presentation site a template can be enough; as soon as you need your own processes, integrations or a customer portal, a template runs into limits.
We combine strategy, design and development in one team so those choices stay connected — and we're transparent about what a website costs.
Where does a good website project start?
A good project starts by defining the goal of the site and the main action a visitor should take. Structure and copy follow, and only then the visual design and the build.
That order prevents delivering a good looking site that generates no requests.
